Brand Identity and Campaign for CADA Youth Entertainment Platform

Universal Favourite partnered with CADA to redefine and relaunch Australia’s leading youth Hip Hop and R&B media brand. The project included a new name, verbal and visual identity, and a flexible design system that reflects the brand’s inclusive, culture-driven ethos. The result is a bold, eclectic identity that connects deeply with its diverse audience and celebrates the pulse of contemporary culture.

Set in Graphik, Ayer