Brand Identity and Campaign for CADA Youth Entertainment Platform
Cadence becomes the name of a youth media platform
Universal Favourite named and designed CADA as an Australian youth media platform focused on Hip Hop and R&B. Strategy developed with Untangld positioned the platform close to its music culture, while the name derives from cadence. The rounded logotype references a cultural melting pot and a vinyl record. Artist photography, album covers, 3D illustration and custom emojis create a deliberately varied image system. Motion uses depth and movement along the Z axis to bring content forward.
Insights
- The name CADA derives from cadence, linking the name to musical rhythm.
- The image system mixes photography, album artwork, 3D illustration and custom emojis.
- Depth and Z-axis motion give the idea of bringing content closer a literal visual expression.
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