Brand Identity for CADA Youth Media

Universal Favourite rebuilt CADA, an Australian youth media brand focused on Hip Hop and R&B, with a new name and identity. The work positioned CADA as an inclusive platform intended to be culturally credible to its community. The page reports a 10% audience increase immediately after the rebrand, one million downloads for the Flex & Froomes podcast within six months, and the number-one Sydney DAB breakfast slot within its first year.