Universal Favourite rebuilt CADA, an Australian youth media brand focused on Hip Hop and R&B, with a new name and identity. The work positioned CADA as an inclusive platform intended to be culturally credible to its community. The page reports a 10% audience increase immediately after the rebrand, one million downloads for the Flex & Froomes podcast within six months, and the number-one Sydney DAB breakfast slot within its first year.
Universal Favourite named and designed CADA as an Australian youth media platform focused on Hip Hop and R&B. Strategy developed with Untangld positioned the platform close to its music culture, while the name derives from cadence. The rounded logotype references a cultural melting pot and a vinyl record. Artist photography, album covers, 3D illustration and custom emojis create a deliberately varied image system. Motion uses depth and movement along the Z axis to bring content forward.