Brand Identity and Character Design for Butter Baby
A dessert brand built around an entire fictional world
Universal Favourite built a fictional world around Butter Baby, developing the dessert brand’s character, backstory, language and visual system. The central character is an explorer from Butterlandia who arrives on Earth. Comics, folk tales and science fiction informed the mythology, which carries into star-dusted cheeks, a butter whip and a palette of yellow, blue, grey and silver foil. A flagship store designed with Crosby Studios interprets the character’s world through architecture and display. Packaging, merchandise and activations extend the same narrative.
More in yellow
Insights
- The studio developed lore, a language and character details before extending them into brand applications.
- The flagship store, designed with Crosby Studios, imagines a space built by Butter Baby himself.
- Recurring narrative elements connect packaging, merchandise and activations.
- Butter Baby Branding By Universal Favourite — bpando.org
- Universal Favourite Builds A Cute Cosmic Brand World For Butter Baby — the-brandidentity.com
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