Butter Baby
Design work for Butter Baby, collected from the studios behind it.
- Design cases
- 2
- Studio
- 1
- Latest work added
- Oct 2026
- Brand Identity 2
Design cases by studio
Universal Favourite (2)
- Brand Identity for Butter Baby
- Universal Favourite developed the Butter Baby brand from an initial name and sketches. The studio created the lore and mythology of Butterlandia, developed Butter Baby as a character, and built a design ecosystem and brand language around it. The work also encompassed a retail experience and a franchise-ready brand system for the dessert business.
- Brand Identity and Character Design for Butter Baby
- Universal Favourite built a fictional world around Butter Baby, developing the dessert brand’s character, backstory, language and visual system. The central character is an explorer from Butterlandia who arrives on Earth. Comics, folk tales and science fiction informed the mythology, which carries into star-dusted cheeks, a butter whip and a palette of yellow, blue, grey and silver foil. A flagship store designed with Crosby Studios interprets the character’s world through architecture and display. Packaging, merchandise and activations extend the same narrative.
Designers behind the work
Designers and creative leads credited on Butter Baby projects in press coverage.