Ali Ozden
Creative Director
Studios:Universal Favourite
Quotes
“From the start we knew that he had to be out-of-this-world levels of cute, with details that would make him super distinctive.”
“We build ideas from real, lived experiences, and then design around those.”
“Building trust was everything, and it went both ways.”
“Over the years, there’s been a huge shift in how people see design, especially branding.”
“Not only is it literally the Italian word for ‘fresh’ but it’s the style of mural painting dedicated to the gods.”
“We wanted to create something that felt very distinct from the category, elevating the experience to Renaissance-level luxury.”
“Humour was integral to the success of the fresco.”
“They wanted to go beyond the category functional cliche of ’a better way to wipe’, and instead focus on the power and confidence of a clean butt.”
“Our concept was rooted in the Renaissance, as there’s nothing quite so heavenly as that feeling of Saintly freshness, and you don’t get much fresher than fresco.”
“These hues break away from the sterile whites and blues of competitors, instead embracing warmth, personality, and a sense of refined humour.”