- 2026 Brand New Conference recap and video highlights
· Oct 7, 2026
This recap documents the 16 sessions, speakers, gallery details, attendee activity, and after-party from the two-day 2026 Brand New Conference in Nashville. It includes speaker summaries, event photographs by Sofia Negron, video highlights, and a brief look at the process behind the conference's bachelorette-party-themed identity. The article also announces registration for the 2027 conference in Austin.
- Universal Favourite builds a cute, cosmic brand world for Butter Baby
The Brand Identity · Nov 10, 2025
Universal Favourite created a whimsical, intergalactic brand identity for Jakarta dessert brand Butter Baby, transforming a butter-based alien character into a full narrative universe. The project spans 3D character design, packaging, store design, and a custom language system, all rooted in playful storytelling. Collaborations with Double Up Studio and Crosby Studios helped bring the cosmic Butterlandia world to life across digital and physical touchpoints.
- Ali Ozden Discusses Building Brands with Human-Centered Design
The Brand Identity · Jun 20, 2025 · Interview
The Brand Identity’s interview with Universal Favourite’s Creative Director Ali Ozden explores his approach to building brands through authentic, human experiences. Ozden discusses the studio’s award-winning work for The Dinner Ladies, the importance of client trust, and the evolving role of design in a global, AI-influenced landscape. He also reflects on his career path, leadership lessons, and the value of versatility in design.
- Universal Favourite Transforms Saintly's Cleaning Brand into Divine Experience
The Brand Identity · Apr 17, 2025
Universal Favourite developed a Renaissance-inspired rebrand for Australian bathroom brand Saintly, formerly known as Fohm. The identity combines humour and luxury, featuring fresco-inspired illustrations, a sculptural logomark, and a refined typographic system using Romie and GT Pressura Mono. The project repositions Saintly’s cleansing foam dispenser as a divine yet playful bathroom essential.
- Universal Favourite Rebrands Wet Wipes with Renaissance Flair
It's Nice That · Apr 7, 2025
Universal Favourite has completely rebranded the butt hygiene brand Saintly, formerly known as FOHM, with a Renaissance-inspired identity. The Sydney studio introduced a new name, tone of voice, and visual system featuring ornate typography and warm tones. Collaborating with Doris Dev, they also designed the Divine Dispenser product, aligning the brand’s playful and refined aesthetic.
- Universal Favourite Rebrands Colour Mill for Baking Community Appeal
The Brand Identity · Sep 1, 2023
Universal Favourite rebranded Australian food colouring company Colour Mill with a vibrant, playful identity inspired by the creativity of the baking community. The project features a custom logomark and bespoke typeface, complemented by a flexible colour system and supporting typography. Collaborators contributed 3D visuals, copywriting, packaging, and photography to bring the brand to life.
