Daniel St. Vincent
Copywriter, Writer
Articles & interviews2
- Universal Favourite builds a cute, cosmic brand world for Butter Baby
Universal Favourite created a whimsical, intergalactic brand identity for Jakarta dessert brand Butter Baby, transforming a butter-based alien character into a full narrative universe. The project spans 3D character design, packaging, store design, and a custom language system, all rooted in playful storytelling. Collaborations with Double Up Studio and Crosby Studios helped bring the cosmic Butterlandia world to life across digital and physical touchpoints.
- New Logo & Branding for Story Espresso by For the People
BP&O features For The People’s branding for Story Espresso, a Sydney café that merges coffee culture with storytelling. The identity uses narrative-driven copy, multiple typefaces, and collaborations with illustrators to make every touchpoint—from cups to menus—part of a story. While praised for its typography and concept, the article critiques the logo’s monster mascot as inconsistent with the rest of the brand.