In their own words
The client came to us with the start of an idea, a butter-based character and a story they’d been developing for a few years.
By designing from the brand world outward rather than the logo inward, cohesion came naturally.
Articles & interviews2
- Universal Favourite builds a cute, cosmic brand world for Butter Baby
Universal Favourite created a whimsical, intergalactic brand identity for Jakarta dessert brand Butter Baby, transforming a butter-based alien character into a full narrative universe. The project spans 3D character design, packaging, store design, and a custom language system, all rooted in playful storytelling. Collaborations with Double Up Studio and Crosby Studios helped bring the cosmic Butterlandia world to life across digital and physical touchpoints.
- Ali Ozden Discusses Building Brands with Human-Centered Design
The Brand Identity’s interview with Universal Favourite’s Creative Director Ali Ozden explores his approach to building brands through authentic, human experiences. Ozden discusses the studio’s award-winning work for The Dinner Ladies, the importance of client trust, and the evolving role of design in a global, AI-influenced landscape. He also reflects on his career path, leadership lessons, and the value of versatility in design.