About
Copywriter and copy director whose work gives brands distinctive verbal identities. Previously a designer, she has developed voices for businesses including Nala, The Dinner Ladies and Good Pair Days, bringing naming, tone and short-form writing into the design process.
SourceSelected articles & interviews
Cat Wall on the power of writing like a human
A conversation about moving from design into copywriting, developing brand voices and bringing writers into creative projects.
Articles & interviews8
- Ali Ozden Discusses Building Brands with Human-Centered Design
The Brand Identity’s interview with Universal Favourite’s Creative Director Ali Ozden explores his approach to building brands through authentic, human experiences. Ozden discusses the studio’s award-winning work for The Dinner Ladies, the importance of client trust, and the evolving role of design in a global, AI-influenced landscape. He also reflects on his career path, leadership lessons, and the value of versatility in design.
- New Branding for The Dinner Ladies by Universal Favourite
BP&O features Universal Favourite’s rebrand for Australian frozen meal delivery service The Dinner Ladies. The project refreshes the 17-year-old brand with a new heart motif, expressive illustrations by Jake Foreman, and a confident tone of voice developed with copywriter Cat Wall. The identity combines a warm, textural aesthetic with bold typography and a refined color palette to stand out in a crowded market.
- The Edit: five projects including Lava’s vibrantly ‘smeared’ identity for Dutch festival Smeerboel