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Value Serif in use - D1S1 Design Spotlight

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Value Serif — 2 cases

Used by Vanderbrand, Universal Favourite

Cases set in Value Serif, as credited by the studios in their own writeups.

Bidmii

Bidmii by Vanderbrand

Brand Repositioning For A Home Improvement Platform

Community, Contractors, Improvement, Platform, Project

Kravebeauty Branding

Kravebeauty Branding by Universal Favourite

Brand Identity And Digital Experience For KraveBeauty

Community, Education, Packaging, Sustainability, Website

Value Serif in the news

Koto create a warm and friendly illustrative identity for nutrition and wellbeing guide Foodvisor
The Brand Identity · May 23, 2022
Koto developed a warm and friendly new identity for nutrition and wellbeing app Foodvisor, repositioning it from a tech-focused calorie tracker to a personal health guide. The rebrand features a soft wordmark, friendly serif and sans-serif typefaces, and a calm, optimistic colour palette supported by in-house illustrations of mascot Guakka the avocado. The result conveys positivity and approachability while maintaining clarity and balance across digital applications.
KotoFoodvisorbranding
Vanderbrand Creates Colorful Identity for Property Improvement Platform Bidmii
The Brand Identity · Nov 9, 2021
Toronto-based studio Vanderbrand created a colorful and characterful visual identity for Bidmii, an online platform simplifying property improvement projects. The identity emphasizes vibrant color, simple graphic language, and approachable typography using Value Serif, Aeonik, and Tiempos. The design reflects Bidmii’s functional yet lively approach to home improvement services.
VanderbrandBidmiibranding