ANAGRAM developed a cohesive brand identity for Hoxton Campus, a creative hub in London. The project focused on crafting a distinctive visual language that reflects the area's innovative and collaborative spirit.
London studio Anagram created a warm, flexible identity for Hoxton Campus, a London workspace intended to accommodate businesses of different sizes. Drawing on the distinct histories of the campus's three buildings, the system uses expressive typographic characters, fluid geometric forms and a fragmented palette. The identity pairs Colophon Foundry's Value Serif with a customised Maax Regular wordmark by 205TF.