ABC Marist — 3 cases

ABC Marist in the news

• Goalhanger’s visual overhaul respects credibility, clarity and human focus

  It's Nice That · Dec 8, 2025

  Otto Studio has rebranded Goalhanger, the UK podcast network co-founded by Gary Lineker and Tony Pastor, into a multi-format media identity inspired by print culture. The new system emphasizes human presence, editorial authority, and visual clarity through crafted photography, real sets, and the ABC Marist typeface. Creative directors Stephen Mai and Alistair Dixon led the overhaul to reflect Goalhanger’s evolution beyond audio into video, live events, and digital platforms.

  Otto StudioGoalhangerbranding
• New Logo & Branding for Big Cartel by How & How

  BP&O · Jul 10, 2025

  BP&O’s Emily Gosling reviews How & How’s rebrand for ecommerce platform Big Cartel. The new identity replaces the old chevron logo with a hand-drawn glyph and introduces expressive typography using ES Replan Variform and Marist. The visual system balances maker energy with structure, supported by Eilidh Reid’s illustrations and a flexible color palette.

  How & HowBig Cartelbranding
• How&How Boldly Rebrands Big Cartel, Targets Creative Entrepreneurs

  It's Nice That · Jun 10, 2025

  How&How has rebranded Big Cartel with a bold, tactile identity that celebrates the platform’s indie roots and creative community. The new design, led by creative director Chris Clayton, uses hand-rendered textures, expressive typography, and a variable logomark to embody the brand’s 'Goodbye Caution' ethos. Collaborating with type foundries Extraset and Dinamo, the studio crafted a distinctive, personality-driven system that repositions Big Cartel as a launchpad for modern entrepreneurs.