Luke Scott
Design Director
In their own words
The space we landed on for the overall feel of the Biozeroc brand was somewhere between cutting edge science and modernism.
So I guess you could say the palette is a mash up of Le Corbusier’s Polychromy and a science lab.
We decided it was important to incorporate 3D to bring some tangibility to the brand.
The key to consistency is to make compliance the path of least resistance.
We are always considering how the brand can be future-proof.
Articles & interviews
- How&How brand “future of zero carbon concrete” Biozeroc with engaging architectural forms
How&How developed a brand identity for UK startup Biozeroc, a company pioneering zero-carbon concrete. The identity balances scientific innovation with architectural modernism, featuring a breeze-block inspired 'B' logo, a palette referencing Le Corbusier, and 3D renders to visualize the product. The design communicates solidity and innovation for both architects and scientists.
- Presented by Brandpad: how to systemise a brand, featuring Pentagram, How&How and Studio Blackburn
The Brand Identity’s interview, presented by Brandpad, explores how leading studios Pentagram, How&How, and Studio Blackburn approach the systemisation of brand identities. Designers Luke Powell, Luke Scott, and Mark Jones discuss strategies for building consistent, scalable, and user-friendly brand systems that balance creativity with practicality. The conversation highlights the importance of usability, flexibility, and long-term thinking in brand guideline creation.