How&How Creates Playful Freetree Identity for Tree-Planting CommerceThe Brand Identity · Jul 18, 2022
London- and Lisbon-based studio How&How created a playful identity system for Freetree, a browser extension that plants trees in response to online purchases. The work avoids conventional eco-branding through personified tree and leaf characters, vivid colours, motion, and an interactive custom cursor. Typeverything's Champ provides a functional but expressive typographic foundation across the identity's broad range of touchpoints.