The Chase created a high-energy Christmas advertisement for JD Sports, taking viewers on a rollercoaster journey through multiple imaginative worlds. Featuring celebrity appearances and dynamic visuals, the campaign was filmed over seven days across London and Manchester.
Alphabet collaborated with JD Sports’ internal design team to create their annual report, the company’s most significant publication of the year. The project focused on presenting financial and brand information through a dynamic and cohesive visual system that reflects JD’s energetic identity.
Cat How of How&How argues that the perceived divide between branding and creative agencies is artificial. Using Uncommon’s JD Sports global rebrand as an example, she explains that brand and campaign work are inseparable expressions of the same strategic thinking. The article calls for the industry to move beyond outdated labels and focus on holistic creative problem-solving.