Alphabet

Cases

• Alphabet
• Editorial Design For Alphabet Journal
• Food, Luxury, Packaging, Retail

• Bvnk
• Brand Identity For Bvnk
• Carbon, Community, Fintech, Initiative, Responsibility, Sustainability

• Ceremony Matcha
• Branding And Packaging For Ceremony Matcha
• Iconography, Illustration, Matcha, Packaging, Typography

• Cev
• Sub-brand Development For Eurovolley Championship
• Graphic, Media, Typography

• Cha.ology
• Branding And Spatial Design For A Japanese Teahouse
• Experience, Tea

News & interviews

• Joyful Outdoors by Alphabetical

  BP&O · Nov 28, 2024

  BP&O features Alphabetical’s brand identity for Joyful Outdoors, a Surrey-based outdoor workshop company founded by Elspeth Fimpel. The identity uses bold colors, a clever smiling logomark, and tactile die-cut applications to express joy and connection with nature. The project balances playfulness and functionality across digital and physical touchpoints.

  AlphabeticalJoyful Outdoorsbranding
• Alphabetical’s brand for the Blavatnik Art, Film and Photography Galleries is packed with meaning

  The Brand Identity · Mar 12, 2024

  Alphabetical created a new identity for the Blavatnik Art, Film and Photography Galleries at Imperial War Museum London, balancing the themes of conflict and creativity. The design uses bold typographic shards, a black-and-white palette, and motion to modernize the museum’s image and appeal to younger audiences. The project builds on the existing IWM identity while introducing a more dynamic, digital-forward aesthetic.

  AlphabeticalImperial War Museum Londonbranding
• Alphabet redesigns OnePlus packaging for a unified physical and digital brand

  The Brand Identity · May 26, 2023

  Alphabet, a Manchester-based design studio, redesigned OnePlus’ packaging system to unify its physical and digital brand presence. The project introduced a modular grid system, bespoke iconography, and a consistent use of OnePlus’ signature red. Collaborating with packaging engineers Instrmnt, Alphabet created a sustainable single-box solution and refined the brand’s visual hierarchy through photography and illustration.

Clients