Alphabet

Works with OnePlus Sans

Their own site is set in Circular

Cases

• BVNK
• Brand Identity for BVNK
• Cryptocurrency

• Ceremony Matcha
• Branding and Packaging for Ceremony Matcha
• Apparel, Health, Meditation, Signage, Tea, Tin

• CEV
• Sub-Brand Development for EuroVolley Championship
• Boards, Device, Screen, Trophy

• Cha.ology
• Branding and Spatial Design for a Japanese Teahouse
• Footwear, Brewing, Hand-drawn Illustration, Shoe, Signage, Tea

• Coindirect
• Rebrand for a Global Cryptocurrency Marketplace
• Animation, 3d Animation, 3d Illustration, Cryptocurrency, Device

News & interviews

• Alphabet redesigns OnePlus packaging for a unified physical and digital brand

  The Brand Identity · May 26, 2023

  Alphabet, a Manchester-based design studio, redesigned OnePlus’ packaging system to unify its physical and digital brand presence. The project introduced a modular grid system, bespoke iconography, and a consistent use of OnePlus’ signature red. Collaborating with packaging engineers Instrmnt, Alphabet created a sustainable single-box solution and refined the brand’s visual hierarchy through photography and illustration.

  AlphabetOnePluspackaging
  Harry Bennett
• Five new branding projects featured in The Edit

  The Brand Identity · Jun 13, 2020

  This edition of The Edit rounds up five international design projects spanning tequila packaging, a technology-community event identity, retail branding, a photography book and restaurant branding. Featured studios include Split Rock Creative, Alphabet, Wieden+Kennedy Delhi, Studio Last and Sid Lee, with projects characterized by minimal forms, flexible identity systems and typography-led design.

  Split Rock CreativeAlphabetWieden+Kennedy DelhiNueva Italia Premium TequilaOnePlusbranding

Clients