Alphabet developed the brand strategy, naming, and packaging for Fable & Mane, a modern hair wellness brand rooted in ancient Indian beauty rituals. The visual identity blends contemporary aesthetics with cultural storytelling, creating a distinctive presence in the global beauty market.
AndWalsh created a series of narrative-driven images for Fable & Mane, a modern hair wellness brand inspired by Indian beauty rituals. Through photography, art direction, and copywriting, the visuals express the brand’s heritage and botanical essence while evoking the spirit of strength and self-care.