BP&O’s Emily Gosling reviews Koto’s rebrand for Marblex, a blockchain gaming platform founded by Netmarble. The new identity centers on a mischievous goblin mascot named Goby, using neon green and playful typography to inject fun and personality into the Web3 gaming space. The project reframes Marblex from a technical platform to an imaginative gaming ecosystem.
The Brand Identity features the playful branding of Story Horse, a Tulum café inspired by an Irish phrase, designed by art director Andrés Higueros. The identity centers on a caffeinated horse mascot drawn in a doodle-like style, paired with a hand-drawn wordmark and vibrant palette. Using stickers instead of custom packaging, the design balances creativity and cost-efficiency while keeping the brand dynamic and fun.
SUPERHAUS created a fiery and playful brand identity for LULU, a new Pan-Asian restaurant in Bondi Beach and sister to Sydney’s Raw Bar. The identity draws on Japanese and beachside influences, using GT Maru typefaces and a bold, symmetrical wordmark to convey warmth and rhythm. The project balances cultural references with a vibrant visual system across print, signage, and digital applications.
SUPERHAUSDesign Studio Berg+Grilli TypeLULURaw Barbranding