Studio: Koto

Client: Coinbase

Work: Campaign

Industry: Technology

Character-led Campaign For Coinbase Cryptocurrency Platform

Koto created 'CFG: The Crypto Friendly Giant' for Coinbase, a character-driven campaign designed to humanize the world of cryptocurrency. Through playful storytelling, dynamic motion, and approachable visuals, the project transformed Coinbase’s image from a technical trading platform into a friendly, trustworthy gateway for new users.

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