Used by Koto
Set for Fluz
Cases set in Champ, as credited by the studios in their own writeups.
The Brand Identity · Mar 21, 2025
Koto New York developed a maximalist brand identity for the collaborative earning app Fluz, centered around the concept of 'Life On Max.' The project features vibrant illustrations, a candy-colored gradient palette, and a restrained typographic system designed to complement the expressive visuals. Executive Creative Director Arthur Foliard highlights the close collaboration with Fluz’s team as key to the rebrand’s success.
The Brand Identity · Oct 13, 2023
PLUSMINUS Studio created a warm, character-driven brand identity for Berlin eatery Nice Pies, centered around a chubby, hand-drawn pie mascot. The design combines playful illustration with the Champ typeface and a bright orange palette inspired by the pies themselves. The identity captures the handcrafted, friendly spirit of the brand while allowing room for future brand extensions.
The Brand Identity · Jul 18, 2022
London- and Lisbon-based studio How&How created a playful identity system for Freetree, a browser extension that plants trees in response to online purchases. The work avoids conventional eco-branding through personified tree and leaf characters, vivid colours, motion, and an interactive custom cursor. Typeverything's Champ provides a functional but expressive typographic foundation across the identity's broad range of touchpoints.
