Target Design Cases
Designers behind the work
Designers and creative leads credited on Target projects in press coverage.
Designers and creative leads credited on Target projects in press coverage.
BP&O features Collins’ branding and packaging design for Target’s Heyday, a new line of affordable tech accessories. The identity blends cheerful form language, bright color, and clever packaging details such as the euro slot motif. The article praises the integration of product, packaging, and digital presentation, highlighting the brand’s playful tone and thoughtful material design.
BP&O features Collins’ brand identity and packaging design for Modern by Dwell Magazine, a collaboration between Dwell, Deam+Dine, and Target. The identity uses a modular, grid-based system, bright yellow and cool grey color palette, and Milo Serif typography to reflect modernist principles and product functionality. The result is a cohesive visual language that balances warmth, structure, and accessibility across a diverse product range.
The Brand Identity interviews Brian Collins and his team at COLLINS about their multidisciplinary approach to branding in the 'Convergence Era.' They discuss projects for clients like Eos, Spotify, and Freewheel, emphasizing collaboration across design, technology, and strategy. The conversation highlights COLLINS’ philosophy of cultural contribution, integrated brand experiences, and the evolving design landscape in New York and San Francisco.
Motionographer’s Quickies roundup highlights a diverse range of recent motion design projects and award-winning work from studios around the world. The featured pieces span brand films, title sequences, campaigns, and short films from both established and emerging creators. The post also links to The Motion Awards winners and related studio stories.
