The Brand Identity’s interview with Morgan Smith of Mother Design explores her journey from discovering design through Tumblr to working on major branding projects in New York. Smith discusses her creative evolution, inspirations from minimalism and typography, and her experiences at Mother Design, including her first major project, Threads. The conversation highlights her design philosophy centered on refinement, clarity, and continual growth.
This interview with COLLINS design director Megan Bowker explores her journey from Alaska to New York, her growth within the studio, and her evolving design philosophy. She discusses her process, mentorship under Brian Collins, and the importance of having a distinct point of view. Bowker also reflects on the diversity of projects at COLLINS, including work for Equinox Hotels and Target’s More Than Magic brand.
BP&O features Collins’ branding and packaging design for Target’s Heyday, a new line of affordable tech accessories. The identity blends cheerful form language, bright color, and clever packaging details such as the euro slot motif. The article praises the integration of product, packaging, and digital presentation, highlighting the brand’s playful tone and thoughtful material design.
BP&O features Collins’ brand identity and packaging design for Modern by Dwell Magazine, a collaboration between Dwell, Deam+Dine, and Target. The identity uses a modular, grid-based system, bright yellow and cool grey color palette, and Milo Serif typography to reflect modernist principles and product functionality. The result is a cohesive visual language that balances warmth, structure, and accessibility across a diverse product range.
