In their own words
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Articles & interviews
- Dani Sampson on Strategy: Girls Scouts
BP&O’s Dani Sampson reviews Collins’ rebrand for the Girl Scouts of the USA, describing it as a vibrant, fashion-influenced identity that modernizes the organization for Gen Z. The project celebrates individuality and community through a patchwork-inspired design system, updated apparel, and expressive visual language. Sampson praises Collins for transforming the brand from rigid tradition to a lively, inclusive lifestyle identity.
- The Designers: COLLINS’ Megan Bowker on moving to New York, developing a point of view and more
This interview with COLLINS design director Megan Bowker explores her journey from Alaska to New York, her growth within the studio, and her evolving design philosophy. She discusses her process, mentorship under Brian Collins, and the importance of having a distinct point of view. Bowker also reflects on the diversity of projects at COLLINS, including work for Equinox Hotels and Target’s More Than Magic brand.