Yihuang Zhou: How Mother Design Improved His Career and PersonaThe Brand Identity · Dec 2, 2024 · Interview
This interview with Yihuang Zhou, Senior Designer at Mother Design, explores his cross-cultural design journey from China to the U.S., his passion for custom typography, and how his time at Mother Design has shaped him both professionally and personally. Zhou discusses projects like the Chinese wordmark for Mother Shanghai and Cadillac’s brand experience, reflecting on how cultural duality and calligraphy influence his creative approach.
