Creative Boom’s 2025 Christmas advert roundup explores how major UK retailers and brands have balanced nostalgia, warmth, and realism in their festive campaigns. From Coca-Cola’s AI-enhanced heritage trucks to Asda’s live-action Grinch and Waitrose’s rom-com starring Keira Knightley, the ads reflect a generational shift toward sincerity and comfort. The piece highlights a year of cinematic storytelling and practical craft over digital excess.
WPP Open XVMLLucky GeneralsCoca-ColaMarks & Spenceradvertising
Creative Boom’s article by Tom May examines the 2025 cyberattack on Marks & Spencer and its implications for brand management. Industry leaders from Lippincott, The Behaviours Agency, Coley Porter Bell, and Saffron Brand Consultants share insights on how transparency, consistent communication, and brand equity help companies survive digital crises. The piece outlines key lessons for legacy brands on resilience and trust-building in the face of cyber threats.
