BP&O reviews the rebrand of Brooklyn Community Foundation into Brooklyn Org by Mother and Mother Design. The new identity features a gothic sans-serif logotype inspired by Brooklyn architecture and block shapes, a bright color palette named after local landmarks, and motion elements that bring the brand to life. The project aims to modernize the perception of philanthropy and connect more authentically with the Brooklyn community.
MotherMother DesignBrooklyn OrgBrooklyn Community Foundationbranding
Mother Design and Mother New York collaborated on a pro bono rebrand for Brooklyn Org, formerly Brooklyn Community Foundation. The new identity celebrates Brooklyn’s diversity and community spirit through a bright, locally inspired visual system featuring the Community Gothic typeface by Frere-Jones Type. The design draws from the borough’s flag and culture to create a bold, inclusive brand for the nonprofit’s next chapter.
Mother DesignMother New YorkFrere-Jones TypeBrooklyn Orgbranding
