We wanted something that felt living and engineered at the same time.
Tony and Cheng had built something genuinely unprecedented in robotics, but they talked about it with this disarming warmth.
The colours suit the context and shift the tone. You feel the tone change, but you never feel like you’ve left Sunday’s world.
Both were inspired by the typography forms found etched in the stone monuments and signs within Fair Park.
Moniker and Standard Projects collaborated on the brand identity, website, and launch campaign for Sunday Robotics, a technology company behind the autonomous home robot Memo. The identity blends organic and engineered qualities through a tactile mark, warm color palette, and dual-typeface system. The integrated process across design, motion, and production helped position Sunday Robotics as a billion-dollar brand within months of launch.
ModestWorks and Moniker collaborated on the brand identity for Dallas Trinity FC, the city’s first professional women’s soccer team. Drawing inspiration from Dallas’ culture, architecture, and history, the identity features a Pegasus crest, custom typefaces, and a refined color palette that celebrates the city’s spirit. The project emphasizes local pride and timeless sophistication for a new era in Dallas sports branding.
The Brand Identity interviews Alright Studio’s partners Garrett DeRossett, Spencer Joynt, and Tucker Schoos about their evolving agency, new website, and focus on mental health and collaboration. The New York-based studio has grown to a team of eight and emphasizes a full-service approach spanning strategy, design, and technology. The conversation highlights their culture of balance, flexibility, and valuing people over output.