In their own words
Our focus was less on ‘standing out’ from the tropes and more on bringing that story to life in an honest way.
We wanted something that felt living and engineered at the same time.
Tony and Cheng had built something genuinely unprecedented in robotics, but they talked about it with this disarming warmth.
The colours suit the context and shift the tone. You feel the tone change, but you never feel like you’ve left Sunday’s world.
Both were inspired by the typography forms found etched in the stone monuments and signs within Fair Park.
Articles & interviews4
- Mouthwash Rebrands Bonnie Clyde Eyewear With Romantic New Identity
Dallas-based ModestWorks and San Francisco-based Moniker created Atlético Dallas’s identity ahead of the club joining the USL Championship in 2027. Built around a fabricated but place-rooted myth of the Mexican Grey Wolf and rattlesnake, the system features a hand-painted heraldic crest, historic serif and sans typography, custom blackletter numerals, and a Texas-derived palette.
- How Moniker and Standard Projects designed Sunday Robotics’ brand
Moniker and Standard Projects collaborated on the brand identity, website, and launch campaign for Sunday Robotics, a technology company behind the autonomous home robot Memo. The identity blends organic and engineered qualities through a tactile mark, warm color palette, and dual-typeface system. The integrated process across design, motion, and production helped position Sunday Robotics as a billion-dollar brand within months of launch.
- ModestWorks and Moniker Craft Identity for Dallas Trinity FC Honoring City Essence