Brent Couchman
Founder · Creative Director · Other
2 articles · Mar 2023 — Feb 2025
Quotes
“Both were inspired by the typography forms found etched in the stone monuments and signs within Fair Park.”
Articles & interviews
- ModestWorks and Moniker Craft Identity for Dallas Trinity FC Honoring City Essence
The Brand Identity · Feb 14, 2025
ModestWorks and Moniker collaborated on the brand identity for Dallas Trinity FC, the city’s first professional women’s soccer team. Drawing inspiration from Dallas’ culture, architecture, and history, the identity features a Pegasus crest, custom typefaces, and a refined color palette that celebrates the city’s spirit. The project emphasizes local pride and timeless sophistication for a new era in Dallas sports branding.
- “The people are more important than the work.” Alright Studio’s recipe for happiness and success
The Brand Identity · Mar 9, 2023 · Interview
The Brand Identity interviews Alright Studio’s partners Garrett DeRossett, Spencer Joynt, and Tucker Schoos about their evolving agency, new website, and focus on mental health and collaboration. The New York-based studio has grown to a team of eight and emphasizes a full-service approach spanning strategy, design, and technology. The conversation highlights their culture of balance, flexibility, and valuing people over output.
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