BP&O’s Emily Gosling reviews Moniker and ModestWorks’ brand identity for Atlético Dallas, a new professional soccer club launching in 2027. The design draws on Dallas folklore, using a wolf and snake motif to symbolize courage and precision, and combines heraldic illustration with a minimal modern system. The result is a timeless yet contemporary identity that connects deeply with the city’s culture and ambitions.
BP&O announced a job listing for a Senior Designer position at Moniker, a San Francisco-based identity studio known for its work with major technology and cultural clients. The role focuses on developing scalable brand systems across digital and physical environments and is open to remote candidates with West Coast time overlap.
ModestWorks and Moniker collaborated on the brand identity for Dallas Trinity FC, the city’s first professional women’s soccer team. Drawing inspiration from Dallas’ culture, architecture, and history, the identity features a Pegasus crest, custom typefaces, and a refined color palette that celebrates the city’s spirit. The project emphasizes local pride and timeless sophistication for a new era in Dallas sports branding.
