Atlético Dallas by Moniker and ModestWorksBP&O · Jan 22, 2026
BP&O’s Emily Gosling reviews Moniker and ModestWorks’ brand identity for Atlético Dallas, a new professional soccer club launching in 2027. The design draws on Dallas folklore, using a wolf and snake motif to symbolize courage and precision, and combines heraldic illustration with a minimal modern system. The result is a timeless yet contemporary identity that connects deeply with the city’s culture and ambitions.