Montréal-based studio Caserne has rebranded Club Piscine to celebrate the retailer’s 35th anniversary, modernising its identity while preserving its playful heritage. The refreshed design retains the iconic smiley and vibrant color palette, introducing a new wordmark set in Dinamo’s Diatype Rounded typeface. The result balances fun and sophistication, connecting with a new generation of customers while honoring the brand’s legacy.
Sunny Side Up created a calming and contemporary brand identity for Singapore-based Lulu Wellness, a company modernising cupping therapy. Drawing inspiration from the circular marks of cupping, the identity uses rounded typography, generative motion, and a fresh green-yellow palette to reframe perceptions of the practice. The project merges traditional wellness with modern design and technology.
