The identity needed to move with the same energy as the product. The logo became more than a signature. It morphs into a character that can guide, react and celebrate, giving Franki a clear emotional language across the product. Around it, type, colour, motion and imagery work as one lively system, making every interaction feel warm, intuitive and unmistakably Franki.
At its heart, this project was about building pride and momentum. Riot made it clear from the beginning: they wanted to give fans a brand that belongs to them.
Koto has rebranded Franki, a social restaurant-discovery and rewards app founded in Austin, around the strategic platform “make time dance”. The identity uses a warm yellow palette, Diatype Rounded, a flexible character-like symbol, energetic motion and candid photography to position Franki as a joyful, community-led alternative to restaurant discovery platforms.
Koto’s Sydney studio has developed a new brand identity for Riot Games’ League of Legends Championship Pacific (LCP), uniting the APAC region under a single esports banner. The identity features a custom variable typeface, dynamic motion system, and modular design inspired by gameplay, celebrating regional pride and fan culture. The project positions LCP as both a competition and a cultural movement within global esports.