Club Piscine
Design work for Club Piscine, collected from the studios behind it.
- Design cases
- 5
- Studios
- 2
- Latest work added
- Sep 2026
- Art Direction 3
- Brand Identity 2
Design cases by studio
JMMERCIER (4)
- Brand Identity for Club Piscine
- Club Piscine’s identity was refreshed and progressively deployed across its 41 franchises. The work aimed to retain the brand’s roots while creating a more contemporary, consistent customer experience for a new generation.
- Design Work for Club Piscine
- This portfolio case study identifies Club Piscine as the featured project. The supplied page content provides no further detail about the deliverables, visual approach, or project scope.
- Design Work for Club Piscine
- A portfolio case-study entry for Club Piscine by freelance graphic designer and art director Jean-Michel Mercier. The supplied page content identifies the client but provides no details about the deliverables, visuals, or production methods.
- Art Direction for Club Piscine
- A portfolio project by Jean-Michel Mercier for Club Piscine. The supplied page content identifies the client but provides no further details about the deliverables, imagery, or project scope.
Caserne (1)
- Brand repositioning for a Québec outdoor living retailer
- Caserne, in collaboration with Rouge Cardinal, rebranded Club Piscine to modernize an iconic Québec retailer while preserving its heritage. The work began with a review of the brand’s history, recognizable visual elements, and past campaigns to ensure continuity. The project introduced a refreshed color palette, a modernized logo, and the new tagline “Le meilleur de l’été,” expressing the brand’s promise in outdoor living. Caserne helped build a more flexible and timeless visual system that could extend across platforms, products, and 41 franchise locations while remaining instantly recognizable. More than a cosmetic update, the project repositioned Club Piscine for a new generation without losing the warmth, familiarity, and product quality that defined the brand.
Designers behind the work
Designers and creative leads credited on Club Piscine projects in press coverage.