Swiss Typefaces

The Brand Identity · Jan 8, 2025 · Interview

The Brand Identity interviews type designer Fermín Guerrero about his independent foundry Fuerte and his latest release, the Blackletter-inspired typeface Impura. Guerrero discusses his experimental approach to type design, his journey from studying in Switzerland to founding Fuerte, and how authenticity and creative freedom shape his work. The piece highlights his award-winning typefaces Brick and Thesaurus and his philosophy of designing unique, accessible fonts for designers worldwide.

The Brand Identity · Aug 9, 2024

Canadian agency LG2 rebranded Ashton, Canada’s oldest poutine chain, after its acquisition by two young entrepreneurs in 2022. The identity updates the restaurant’s diner and snack-bar heritage through a custom wordmark, nostalgic type choices, and a red triple-stripe system applied across packaging, apparel and restaurant interiors.

The Brand Identity · Sep 11, 2023 · Interview

The article is an in-depth interview with Swiss type design studio newglyph, based in Lausanne. Co-founder Daniela Retana discusses the studio’s origins, its founding during the 2020 lockdown, and its focus on variable font technology. The team’s philosophy, collaborative process, and philanthropic commitment to donating 10% of proceeds to charities are also explored.

The Brand Identity · Nov 29, 2022

Mouthwash Studio created a serene, precise identity for Air Company, a carbon technology brand that captures and repurposes atmospheric CO2. Developed with San Francisco studio Moniker, the modular system positions the company between luxury and technology through a reductive arrow-like A symbol, bespoke AIR lettering, and Suisse Int'l typography.

The Brand Identity · Aug 30, 2022

The Brand Identity features Nottingham-based studio ShiftWalk’s refined identity for London modelling agency Palmar. The project uses a cultivated typographic system and skin-tone-inspired palette to reflect Palmar’s inclusive mission and founder’s heritage. The identity balances sophistication with warmth through type, color, and pattern applications across print and digital touchpoints.

The Brand Identity · Nov 11, 2021

Brooklyn graphic design studio FUNERAL created an identity for Ephemeral, a tattoo company whose specially developed ink naturally fades within 12–15 months. The system balances traditional tattoo-shop cues with a high-end salon sensibility through interchangeable logo typefaces, a consistent grid and an earthy, inclusive colour palette.

The Brand Identity · Sep 28, 2021

Sydney-based studio how by why created an identity for Australian photography duo Bas&Chris, bringing their collaboration together under the tagline “We Collide.” The project uses a “Medieval Modernism” concept, pairing Respira Black blackletter with Suisse Int'l sans serif across a neutral, duplexed system so the duo's photographic work remains central.

The Brand Identity · Mar 18, 2021 · Interview

The Brand Identity interviews Munich-based designer Nolan Paparelli about his typographically-driven practice and collaborative approach to type design. He discusses his work on the neo-grotesque typeface Kunst Grotesk with Piero Di Biase, his involvement in the new design platform WELTKERN, and his philosophy on type education and pricing. The conversation offers insight into his process, influences, and the evolving landscape of contemporary Swiss typography.

The Brand Identity · Nov 13, 2020

High Tide created a fresh, editorial-focused visual identity for Miss Grass, a women's cannabis lifestyle brand seeking to normalise weed consumption through educational content. The system combines a custom Vedros Studio wordmark, Domaine and Suisse Int'l typography, flat illustration, candid photography, and a palette balancing terracotta and neutral tones with vivid primary colours.