Android Euclid

Geometric warmth by subtraction and substitution

In 2019, Swiss Typefaces was commissioned by Google to create a custom corporate typeface for Android, derived from Swiss Typefaces' own Euclid Circular A. The design introduced a double-storey lowercase 'a', an extended lowercase 'l' tail, and a vertical spur on the uppercase 'G' to add warmth to the geometric typeface. Characters deemed too angular were replaced with counterparts from Euclid Square, specifically M, Q, and W. The Android logo was developed separately but also draws from the Euclid family; the broader rebranding effort was directed by agency Huge Inc.

Set in Euclid Circular A, Euclid Square