Euclid Galactic
From existing typeface to custom corporate family
Swiss Typefaces adapted Euclid Circular B under Pentagram's art direction to produce a custom corporate typeface for Virgin Galactic. Selected letterforms and punctuation were modified to align with the new Virgin Galactic logotype Pentagram designed. The resulting family is deployed across the company's website and spacecraft.
Set in Euclid Circular B, Euclid Galactic
Insights
- The project involved targeted modifications to specific letters and punctuation rather than a full ground-up design, working from the existing Euclid Circular B framework.
- Deployment spans both digital (website) and physical (spacecraft) applications.
- The typeface was developed in coordination with Pentagram's concurrent logotype design to ensure visual coherence.
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