Bareis + Nicolaus builds Curious Coffee’s identity from the cherry outThe Brand Identity · Nov 5, 2025
Bareis + Nicolaus developed a modular brand identity for Curious Coffee, a Michigan-based roastery founded by Mike Bawden. The system is inspired by the coffee cherry and uses custom typography, vibrant colors, and flexible framing to balance education and curiosity. The design avoids typical minimalist coffee aesthetics, instead creating a warm, inclusive, and conceptually rich brand experience.
