Gaia Design Cases
2 cases across 2 studios
Designers behind the work
Designers and creative leads credited on Gaia projects in press coverage.
News & interviews
- Glasfurd & Walker Fuse Myth into Selene Branding
The Brand Identity · Oct 13, 2025
Glasfurd & Walker created the brand identity for Selene, an Aegean-inspired bistro in Vancouver, drawing on Greek mythology and the moon goddess as conceptual anchors. The studio developed a tactile, atmospheric brand world featuring a seven-foot moon sculpture, custom illustrations, and refined materials. The result blends myth, material, and mood into a cohesive hospitality experience that avoids Greek visual clichés.
- "Five Serif Typefaces Redefining Brand Identities"
The Brand Identity · Apr 10, 2025
The article by Poppy Thaxter highlights five serif typefaces—Domaine, GT Alpina, Panama, ABC Gaisyr, and ABC Arizona—that have made a strong impression across recent brand identity projects. It showcases how various studios have applied these fonts in branding for clients across art, hospitality, technology, and culture sectors. The piece emphasizes the expressive and enduring qualities of serif typography in contemporary design.
- "Sustainable Packaging Design Fuses with Sensory Experience"
Creative Boom · Jan 7, 2025 · Interview
Creative Boom’s feature explores how designer Katie Kubrak and Nirvana CPH are redefining packaging through a balance of sensory experience and sustainability. Kubrak discusses her CMF-driven approach, collaborations with brands like Burberry and Nanushka, and the importance of circular, material-first design. The article highlights how tactile, emotional packaging can coexist with environmental responsibility.
Nirvana CPHFedrigoni UKPangaiaBurberrypackaging - Atomic Connections by Mark Paton
BP&O · Jul 2, 2024
Written by Mark Paton for BP&O Voices, 'Atomic Connections' explores designer and biomolecular scientist Jesse Adler’s perspective on material interaction and sustainability. Drawing on Adler’s work with fungi-derived pigments and her company Pitri, the essay connects molecular science with design thinking, advocating for a more fluid, interconnected worldview. It also references brands like Mover and Nufabrx as examples of innovation in sustainable and health-focused materials.
PANGAIAMovereditorial - Mind, body, and everything in between: 8 considered projects that unpack what ‘health’ means today
The Brand Identity · Mar 1, 2024
The article by The Brand Identity, written by Poppy Thaxter, curates eight branding and design projects that explore the evolving concept of health. It highlights how studios around the world approach physical, mental, and social well-being through thoughtful design across wellness, femtech, and mental health sectors.
Field of PlayScandinavian Design GroupHow&HowPuresportNorsk helsenetteditorial - Ragged Edge champion the humanity behind every IVF story in Gaia’s charming identity system
The Brand Identity · Feb 21, 2023
Ragged Edge created a warm, human-centered brand identity for fertility insurance company Gaia, challenging the cold and clinical aesthetics typical of the IVF industry. The identity features a hand-drawn logotype, expressive typography using ABC Arizona and Suisse Int’l, and collage-based visuals that celebrate individuality and inclusivity.