Rebrand for Fertility Platform Gaia
Ragged Edge partnered with Gaia to create a bold new brand that redefines how people think about IVF and family creation. The rebrand aimed to empower individuals with agency over their fertility journey, breaking stigmas and reflecting the diversity of modern families as Gaia expanded into the US market.
Set in ABC Arizona, Suisse Int’l
News
- Ragged Edge champion the humanity behind every IVF story in Gaia’s charming identity system — the-brandidentity.com
- Mind, body, and everything in between: 8 considered projects that unpack what ‘health’ means today — the-brandidentity.com
- "Five Serif Typefaces Redefining Brand Identities" — the-brandidentity.com
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