Gaia Design Cases
Designers behind the work
Designers and creative leads credited on Gaia projects in press coverage.
Designers and creative leads credited on Gaia projects in press coverage.
Ragged Edge created a warm, human-centered brand identity for fertility insurance company Gaia, challenging the cold and clinical aesthetics typical of the IVF industry. The identity features a hand-drawn logotype, expressive typography using ABC Arizona and Suisse Int’l, and collage-based visuals that celebrate individuality and inclusivity.