Gaia

News & interviews

• "Five Serif Typefaces Redefining Brand Identities"

  The Brand Identity · Apr 10, 2025

  The article by Poppy Thaxter highlights five serif typefaces—Domaine, GT Alpina, Panama, ABC Gaisyr, and ABC Arizona—that have made a strong impression across recent brand identity projects. It showcases how various studios have applied these fonts in branding for clients across art, hospitality, technology, and culture sectors. The piece emphasizes the expressive and enduring qualities of serif typography in contemporary design.

  Zware JongensThe Office of Ordinary ThingsAthleticsHardysBalthazareditorial
  Max OttignonPoppy Thaxter
• 7 Brand Identities Where Copywriting Steals the Show

  The Brand Identity · Sep 18, 2024

  This curated roundup highlights seven brand identity projects in which copywriting and tone of voice are central to the work. It cites Ragged Edge's warm, sincere language for IVF-insurance brand Gaia and Anak's tongue-in-cheek sustainability messaging for Bettr, alongside work by Marlon Tate, UnitedUs, Accept & Proceed, Ashley Simonetto, and A Practice for Everyday Life.

  Marlon TateUnitedUs