Ashley Simonetto
Designer
In their own words
Its simplicity and organic style convey approachability while maintaining a strong, respectable presence.
It was chosen for its striking balance of retro and contemporary styles.
The overarching theme of storytelling is the inspiration behind the playful typographic layouts.
Elgoc was selected as it embodies a balance of refinement and nostalgia.
The aim of the identity is to create a look that entices both adults and children alike.
Karla was chosen as it is a natural progression from the previous typeface used and encompasses the simplicity of the brand.
Articles & interviews
- Ashley Simonetto Redefines Hunney Studio with Bold Identity
Ashley Simonetto Studio created a vibrant and playful brand identity for Australian interior design practice Hunney Studio. The design features a custom 'NN' ligature, bold color contrasts, and a mix of retro and contemporary typography to reflect the studio’s confident and expressive aesthetic. The identity balances sophistication and approachability, aligning with Hunney Studio’s philosophy of high-end yet lively design.
- 7 Brand Identities Where Copywriting Steals the Show
This curated roundup highlights seven brand identity projects in which copywriting and tone of voice are central to the work. It cites Ragged Edge's warm, sincere language for IVF-insurance brand Gaia and Anak's tongue-in-cheek sustainability messaging for Bettr, alongside work by Marlon Tate, UnitedUs, Accept & Proceed, Ashley Simonetto, and A Practice for Everyday Life.