Smash Open This £38,000 Whisky Box · Apr 22, 2026
The Dieline article highlights Studio Form’s striking packaging design for The Glenrothes 51, a 51-year-old Speyside single malt whisky. The design features a solid Jesmonite casing that must be smashed open to reveal the bottle, challenging traditional luxury packaging conventions. The bottle itself carries a minimal frosted label with a hand-rendered numeral, emphasizing imperfection and individuality.