Salomon Design Cases
2 cases across 1 studio
News & interviews
- Nice Groceries Revives Production With Analogue Film Craft
It's Nice That · Jun 8, 2026
The article profiles California-based production agency Nice Groceries, founded by Annie Wood, which celebrates its first year by reviving analogue film techniques in commercial and independent projects. The studio’s work, including the short documentary 'Echoes Through Stone', emphasizes emotional storytelling and the tactile craft of film media. Through campaigns for brands like Patagonia and Salomon, Nice Groceries blends nostalgia and authenticity in a digital-dominated industry.
- Lex Carthur’s romantic ads focus on the emotional core of top tier athletes
It's Nice That · Nov 6, 2025
The article profiles director Lex Carthur, known for his emotionally driven sports films for brands like Nike, Adidas, and Salomon. It explores his journey from photo editor to filmmaker, his self-taught approach to editing and colour grading, and his focus on empathy and authenticity in portraying athletes. The piece highlights several of his recent campaigns and his distinctive cinematic style.
- Ciaran Birch Excels in Custom Wordmarks, Develops Typefaces
It's Nice That · Jul 30, 2025
The article profiles London-based designer Ciaran Birch, exploring his evolution into freelance work focused on custom typography and wordmarks. It highlights his recent collaborations with brands like Salomon, Martine Rose, and musicians such as Quade, emphasizing his process-driven approach to crafting bespoke type and logomarks. Birch discusses his 'half-baked' archive of type sketches and his commitment to type-led visual storytelling.
- Max Manavi-Huber Elevates Sports Photography with Kinetic Energy
It's Nice That · Jun 19, 2025
The article spotlights photographer Max Manavi-Huber’s dynamic sports campaigns for Nike, Atomic, and Salomon, which capture the intensity and motion of extreme sports. His work blends graphic design sensibilities with kinetic energy, using natural light and motion blur to create striking, adrenaline-fueled imagery. The feature highlights his process and philosophy toward capturing movement and unique perspectives.
- Chloe Gaillard Crafts Typeface with Hidden Historical Details
It's Nice That · Jun 16, 2025
The article profiles French designer Chloe Gaillard, whose work blends historical references and typographic experimentation. Her projects, including the typefaces Kaolyn and Odette, draw inspiration from ceramics, heritage, and personal history to create elegant, conceptually rich visual identities. Gaillard’s approach emphasizes subtlety and detail as a form of silent graphic storytelling.