The article explores the resurgence of Gothic aesthetics across visual culture, from fashion and film to branding and illustration. It argues that Gothic’s endurance reflects cultural anxieties about technology and identity, with brands and artists using dark, ornate imagery to express modern unease. Examples include campaigns by Wendy’s and Booking.com, film projects by Guillermo del Toro and Maggie Gyllenhaal, and Mutant’s collectible posters.
Elizabeth Goodspeed explores the emerging 'Future Medieval' design trend, which fuses gothic and medieval aesthetics with contemporary digital culture. The article highlights Teenage Engineering’s EP–1320 Medieval synthesizer as a key example, alongside illustrators and designers embracing blackletter typography, mythical creatures, and ornate symbolism. The piece situates the trend within a broader cultural fascination with mysticism, fantasy, and historical revivalism.
