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Pitch — 2 cases
Used by Pentagram (2)
Cases set in Pitch, as credited by the studios in their own writeups.
Used by Pentagram (2)
Cases set in Pitch, as credited by the studios in their own writeups.
The Brand Identity features Belfast-based studio Angel & Anchor’s rebrand for US apparel supplier WELD. The project blends machine stitching motifs with nostalgic Americana, balancing the brand’s dual personality of ‘grit and grace.’ The identity includes a custom logotype, multi-layered symbol system, and a 1970s-inspired colour palette drawn from WELD’s own garments.
Designers Tanner Stevenett and Will Tuddenham created a minimalist, utilitarian identity for grooming brand Preston. The project emphasizes typography using Pitch and Styrene, a monochrome palette, and a product-first hierarchy across over 25 SKUs. Their approach balances subtlety and functionality, reflecting Preston’s refined yet understated aesthetic.
How&How created a pro-bono brand identity for Amphico, a climate-tech startup developing recyclable outdoor materials. The identity draws inspiration from the lotus flower and water-resistant properties, featuring typefaces Zimula and Pitch, and a palette of natural greens and warm tones. The project was part of How&How’s GetSet initiative supporting sustainable startups.
Studio Kiln created a bold and vertical brand identity for Off The Wall Aerial, a UK-based dance company known for aerial performances. The design uses stacked typography, variable typefaces GT Ultra and Pitch, and a vibrant color palette to reflect the studio’s bravery and elegance. The identity system emphasizes verticality and movement, mirroring the company’s aerial artistry.
