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Pitch — 2 cases
Used by Pentagram (2)
Set for Penguin Press, Scenario
Cases set in Pitch, as credited by the studios in their own writeups.
Used by Pentagram (2)
Set for Penguin Press, Scenario
Cases set in Pitch, as credited by the studios in their own writeups.
OnePlus developed the brand identity for Milan’s Filipino-inspired tapas bar Balay, centering the concept on the feeling of home rather than hospitality trends. Collaborating with Ascend Beyond and Studio Mille, the project integrated branding, interiors, uniforms, and music into a cohesive, evolving system. The design uses multiple typefaces, handcrafted materials, and cultural references to express warmth, authenticity, and ongoing growth.
BP&O’s Emily Gosling reviews The Working Assembly’s brand identity for Pinky Swear, a new restaurant and cocktail lounge in Manhattan’s Lower East Side. The identity uses Rorschach-inspired logos, monochrome palettes, and playful typography to reflect the venue’s immersive, art-driven concept. The result is a sophisticated yet whimsical brand that balances curiosity and upscale appeal.
The Brand Identity features Belfast-based studio Angel & Anchor’s rebrand for US apparel supplier WELD. The project blends machine stitching motifs with nostalgic Americana, balancing the brand’s dual personality of ‘grit and grace.’ The identity includes a custom logotype, multi-layered symbol system, and a 1970s-inspired colour palette drawn from WELD’s own garments.
Sonora-based designer Jesús López created a retro, desert-informed identity for CHAMP, a boutique hotel in Hermosillo, Mexico, whose name references local waltz composer Rodolfo Campodónico. The identity combines a modified Galey wordmark, supporting typefaces, deliberately imperfect print-like typography, muted desert colours, and textured imagery sourced in the spirit of old postcards and thrift-shop photographs.