OMFGCO developed the brand identity for New Bahru, a creative and cultural hub in Singapore’s River Valley commissioned by The Lo & Behold Group. The project transformed a former school into a flexible creative container housing over 40 local brands. Drawing on Singapore’s linguistic and cultural hybridity, the identity features a custom handwritten typeface, adaptive logo system, and vibrant palette inspired by the city’s dual nature.
OMFGCOFARMHumid HouseThe Lo & Behold Groupbranding
