Sacha Leong
Designer
Articles & interviews3
- Singapore high school becomes design-led creative incubator
New Bahru is a former 1969 Singapore high school regenerated into a design-led creative business incubator by hospitality group The Lo & Behold Group. The feature explores its preservation-led architectural approach, its predominantly Singapore-based independent businesses, and interiors and identities created by studios including Nice Projects, Parable studio and Open Studio.
- OMFGCO Transforms Old Singapore School into Creative Hub
OMFGCO developed the brand identity for New Bahru, a creative and cultural hub in Singapore’s River Valley commissioned by The Lo & Behold Group. The project transformed a former school into a flexible creative container housing over 40 local brands. Drawing on Singapore’s linguistic and cultural hybridity, the identity features a custom handwritten typeface, adaptive logo system, and vibrant palette inspired by the city’s dual nature.
- "Singapore's Showcase at Milan Design Week 2025 Unites Time in Design"
Creative Boom’s feature on Singapore’s Milan Design Week 2025 showcase, ‘Future Impact 3: DESIGN NATION,’ highlights an exhibition that traces 60 years of Singaporean design. Curated by Tony Chambers, Maria Cristina Didero, and Hunn Wai, the show spans past cultural icons, present-day innovators, and speculative student projects. Set in a 13th-century Milanese church, it celebrates design as a reflection of national identity, sustainability, and forward-thinking creativity.