Lloyds Bank Launches Entertaining Recruitment Campaign with EveryFridayCreative Boom · Mar 27, 2025
Creative agency EveryFriday has developed a new recruitment campaign for Lloyds Bank that uses humour and cinematic storytelling to challenge stereotypes about working in finance. Featuring a voiceover by actor Matt King, the campaign reframes the Monday morning dread as a relatable hook to attract talent beyond traditional banking circles. The work reflects Lloyds Banking Group’s ongoing cultural transformation and aims to present a more human, progressive image of the brand.
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