Stink Studios created the brand identity for Saturday Night Live UK, drawing inspiration from London’s street signage and typography. Led by Rick Dodds and Emma Judd, the project reimagines the iconic SNL logo using letters photographed from real London signs, paired with the typeface Serial B Neue. The identity extends across motion titles, social media, and merchandise, celebrating British culture through authentic visual language.
Stink StudiosBurnermundeSaturday Night Live UKbranding
Creative Boom’s 'Hotlist 2025' highlights 25 of the most admired graphic designers worldwide, as voted by their peers. The article profiles leading figures such as Jessica Walsh, Felix Pfäffli, Emily Oberman, and others, showcasing their influence, studios, and creative philosophies. It serves as an inspirational roundup of current design talent shaping global visual culture.
