Lake Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Lake projects in press coverage.
News & interviews
- The Six-Pack That Counts Down Your Beers So You Don't Have To
· May 11, 2026
Leo Design created a conceptual six-pack for Lake of Bays Brewing Co. that visually counts down from a 5% stout to a 0% pale ale. Each can features a large numeral that transitions from blurred to sharp as the alcohol content decreases, using a minimalist black-and-white typographic system. The design rejects typical craft beer visuals in favor of a unified, concept-driven aesthetic.
Leo DesignLake of Bays Brewing Co.packaging - Leo Design uses blurred numbers to chart a six-day path to Dry January
The Brand Identity · May 7, 2026
Leo Design created the Holiday Detox Pack for Lake of Bays Brewing Co., a six-day beer set that visually represents a gradual reduction in alcohol content through blurred numerals. The Toronto studio used a custom Dinamo typeface, Leo Repro, and hand-treated each number to reflect increasing clarity. The minimalist packaging was initially a client gift and may expand into the brewery’s product line.
- Family & Friends and Mornflake Launch Yup! Snack Brand
Creative Boom · Sep 10, 2025
Creative Boom reports on Family & Friends' collaboration with heritage oat brand Mornflake to launch Yup!, a new snack range that reimagines the porridge pot as a stylish, anytime treat. The studio developed the strategy, naming, identity and packaging, infusing the brand with a playful, fashion-inspired aesthetic. The project positions Yup! as a vibrant, indulgent yet healthy option in the evolving snacking market.
Family & FriendsMornflakebranding - "Highlighting 5 Innovative Projects: Melia Tandiono's Sistine Spritz Redesign Shines"
The Brand Identity · Dec 18, 2024
The Brand Identity’s biweekly roundup ‘The Edit’ spotlights five global design projects, including Melia Tandiono and David Bate’s elegant branding for Sistine Spritz, Studio Dumbar/DEPT®’s dynamic identity for League of Legends’ MSI, and new brand identities by Fluoro, Uned Studio, and Vanderbrand. Each project showcases distinctive approaches to typography, color, and cultural storytelling across industries from alcohol to architecture.
Black Ink ProjectStudio Dumbar/DEPT®FluoroSistine SpritzLeague of Legends / Mid-Season Invitational (MSI)branding - SPGD
The Brand Identity · Oct 31, 2015 · Interview
The Brand Identity interviews Melbourne-based studio SPGD and its Creative Director, Surya Prasetya, about the studio’s origins, team structure, and approach to design. They discuss their branding work for property developer Angle, the importance of online presence, and the value of personal projects such as their poster shop. The conversation highlights SPGD’s conceptual yet commercial design philosophy and collaborative ambitions for the future.
SPGDAngleSamm Blakebranding