Melia Tandiono
Designer
In their own words
I wanted to create a wordmark that is understated, with traditional and contemporary characteristics woven in.
The end result is a sans serif that mimics the contrast of weight in a serif, and the balance of those two worlds seems to fit with the overall brand ethos.
There was also a need for a two type hierarchy within the brand – one for expressive headlines and another for utilitarian purposes.
I’ve always been drawn to using the same type family within a brand, so knowing that Bradford has a mono was also a plus.
Storytelling is an important part of the brand, and the founders were drawn to RF Alvarez’s work for his ability to do that through simple, abstract forms.
Articles & interviews3
- "Highlighting 5 Innovative Projects: Melia Tandiono's Sistine Spritz Redesign Shines"
The Brand Identity’s biweekly roundup ‘The Edit’ spotlights five global design projects, including Melia Tandiono and David Bate’s elegant branding for Sistine Spritz, Studio Dumbar/DEPT®’s dynamic identity for League of Legends’ MSI, and new brand identities by Fluoro, Uned Studio, and Vanderbrand. Each project showcases distinctive approaches to typography, color, and cultural storytelling across industries from alcohol to architecture.
- Melia Tandiono crafts balanced identity for Origin wines
Brooklyn-based freelance designer and art director Melia Tandiono created Origin's identity, packaging and art direction for a wine company focused on authenticity and communal wine drinking. The system balances classical and contemporary cues through a custom wordmark, Bradford typography, and abstract label artwork by RF Alvarez on canvas-textured paper.