The article explores how brands are increasingly using illustration to tell their stories in 2025, featuring six case studies represented by Handsome Frank. From Nissan’s animated Piccadilly takeover to Costa Coffee’s festival activation and Opihr Gin’s paper-crafted visuals, the piece highlights how illustration enhances brand storytelling across industries. It emphasizes authenticity, collaboration, and the emotional power of bespoke artwork.
Creative Boom’s 2025 roundup highlights 25 studios shaping the global design landscape. From Porto Rocha’s socially conscious branding to DixonBaxi’s strategic systems and Hey Studio’s joyful minimalism, the list celebrates studios that combine creativity with purpose. The article underscores a shift toward collaboration, diversity, and design leadership across continents.
Creative Boom’s article by Tom May examines the 2025 cyberattack on Marks & Spencer and its implications for brand management. Industry leaders from Lippincott, The Behaviours Agency, Coley Porter Bell, and Saffron Brand Consultants share insights on how transparency, consistent communication, and brand equity help companies survive digital crises. The piece outlines key lessons for legacy brands on resilience and trust-building in the face of cyber threats.
Transport for London celebrates its 25th anniversary with a new campaign titled 'Making Every Journey Matter for 25 Years', created by VCCP and Wavemaker UK. The campaign features illustrated posters by London-based artists highlighting key moments in TfL's history, supported by digital and out-of-home activations. Production was handled by Girl&Bear, with animation by Bernadette, marking a vibrant tribute to TfL’s evolution and cultural impact.
VCCPWavemaker UKGirl&BearTransport for London (TfL)advertising
Creative Boom interviews Chinese illustrator Fangfang Han, who transitioned from fashion buying to illustration during the pandemic. Her award-winning animation 'The Tube' for Transport for London showcases her blend of digital and traditional techniques, emphasizing storytelling and emotional connection over pure aesthetics. Han’s cross-cultural influences and evolving style reflect her passion for visual narratives that bridge Eastern and Western sensibilities.
